01 — SEO

Traditional search, done for outcomes not rankings.

Technical fixes, on-page optimisation, content, and link building — but every recommendation is prioritised by its likely effect on leads or bookings, not by keyword difficulty scores alone.

  • Technical SEO audit — site speed, crawlability, indexing issues
  • On-page optimisation for your highest-intent pages
  • Content built around buying-stage keywords, not just volume
  • Structured, white-hat link building tied to relevant industries
  • Monthly reporting mapped to leads and revenue, not just position changes
70+
Core Web Vitals & technical checks per audit
100%
Content mapped to a conversion action
02 — AEO / AI Search Optimization

Getting cited by ChatGPT, Perplexity, Gemini and AI Overviews.

Buyers are increasingly asking AI assistants for recommendations before they open Google. AEO is the discipline of making sure your business is the answer, not a link three scrolls down.

  • Structured data & schema markup (Organization, LocalBusiness, FAQPage, Service)
  • Entity building — clear, consistent signals about who you are and what you do
  • Content structured for direct extraction by AI answer engines
  • Citation tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews
  • E-E-A-T signal building — author credentials, trust markers, review authenticity
MONITORED SURFACES
Google AI Overviews
ChatGPT
Perplexity
Gemini
03 — Revenue Tracking & Attribution

The line from click to customer, made visible.

Most SEO reporting stops at traffic. We connect search activity to what actually happens next — a call, a booking, a signup, a closed deal — so you always know what the work is worth.

  • Call tracking for phone-driven businesses (spas, mechanics, groomers, mowing)
  • Booking-software integration (Calendly, Fresha, Square, industry-specific tools)
  • CRM / demo-booking integration for SaaS pipelines
  • GA4 conversion tracking tied to actual revenue events, not just goal completions
  • Monthly reporting in dollars and bookings — never just sessions or impressions
SearchClick
ClickCall / Booking
BookingRevenue
04 — Local SEO

Showing up at the exact moment someone needs you nearby.

For spas, mechanics, groomers and lawn care businesses, local search is the whole game. We build the map-pack presence and review volume that turns "near me" searches into booked jobs.

  • Google Business Profile optimisation and ongoing management
  • Map-pack ranking strategy for your service area
  • Review generation systems (not review buying — real review velocity)
  • Local landing pages built for each suburb or service area you cover
  • NAP consistency audits across directories and citation sources
Day spas
Car servicing & mechanics
Pet grooming
Lawn mowing & landscaping

Not sure which services you need?

The free audit tells you exactly where the gaps are before you spend a dollar.